![]() ![]() Therefore, it is necessary for financial authorities to issue federal guidelines or amendments to mend the loopholes in financial regulations. There is uncertainty about how the payment system should be called, either Mobile Wallet or Digital Wallet, and there are even other non-financial statutes in Mexico to be considered. Current financial regulations leave the Dodd Frank Act, Regulation-E and the General Dispositions applied to the Credit Institutions Law exposed for Apple Inc. Regulations are not prepared to meet the many upcoming events. ![]() Marketing has played an important role in Apple Pay, which has used marketing techniques to further a financial evolution. In the following analysis, it is possible to define Apple Pay as a moment of evolution of the current payment system, a payment system that has indeed opened the door to a real financial revolution. In this particular case, Apple Pay has managed to trick the minds of many. It is common to see new products with amazing creativity and innovation on the market every day. Describing Apple Pay and digital wallets as an illusion and not a financial revolution is a complicated task. ![]()
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